GROUND FLOOR PROJECT

About the Ground Floor Project

The Ground Floor Project is alive at Alchemy, continuing a tradition that began in Seattle, spread to Los Angeles and Portland, and continues here in the City. ... Read More

LAST EVENT:

Alchemy’s Ground Floor Project featured another sold out event and the work of photographer, Suzanne Becker Bronk.  As part of the evening, chocolates and wine from Kale Winery were devoured, and owner Ranko Anderson exclusively released to Alchemy a 2016 Rosé, and also serve a 2016 Cuveé.  Attendees also enjoyed seeing the new works in the lounge and listening to the music of Daniel Berkman.


What is it? The GFP was developed through a number of interesting discussions that led to a process of trying to understand the DNA of San Francisco, Los Angeles, Portland, and Seattle, and then serving up something that responded to what we found.  We were not foolish enough to think we could make this trip alone – we pulled together a team of musicians, artists, and foodies and went deep into spaces that were best accessed in the middle of the night.  It was in those places that we think we found what makes these cities tick – independent expression, individual freedom and an interesting level of credibility and substance supporting things that could just be thoughtless ventures in other markets.  We decided to build something that could open the doors and let that spirit in…a co-mingling of sorts that could lead to extraordinary ad–hoc events. A long shot to say the least, but one that we are taking.

The team then developed relationships with various members of the cultural community that could help us switch on this place in a way that may just fill a void that no one knew was there.  We call it the Ground Floor Project, the perpetual work in progress based on the interests of our residents and implemented by our creative staff.  We have decided that music, food and art are a good starting point and we are working on some pretty cool stuff for Alchemy in the next few months –  organic food, undiscovered music and a variety of cultural art endeavors are what we envision.  You can ask the WRS management team at the community for more detail.

A small slice of what happened in Los Angeles and in Seattle — and what we intend to bring to Alchemy here in San Francisco — is shown to the right as we christened this experimental initiative during the past years.  Below that, take a look at what began as a Kickstarter campaign to immortalize the Silly Pink Bunny a few years back, and after being funded, an updated picture of the bronzed statue that will stand on the corner of Alchemy for the next 50 years.

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